Abstract
Obesity is a multifactorial chronic disease requiring comprehensive management strategies,
including lifestyle modifications, pharmacotherapy, and surgery. With the rise of social media,
platforms like Instagram offer innovative opportunities for delivering lifestyle interventions to
broader audiences. This work explores the impact of a cognitive-behavioral-therapy-based nutritional
intervention conducted via social media on weight, eating behavior, and mental health among
individuals with overweight and obesity. The intervention lasted five weeks and utilized a private
Instagram account to deliver daily nutritional, cognitive, and behavioral content through live sessions,
reels, feed posts, polls, and stories. Standardized dietary plans were shared via email, and selfreported data on weight, waist circumference, and mental health indicators, including stress, anxiety,
and self-esteem, were collected. Engagement metrics, such as participation in live sessions,
comments, and direct messages, were also analyzed. Results showed that participants with obesity
experienced significant improvements in binge eating, uncontrolled eating, self-esteem, stress, and
anxiety, while those with overweight showed improvements in binge eating and stress. Weight loss
correlated with reduced binge eating and cognitive restriction, and emotional and uncontrolled eating
improvements were linked to reduced anxiety and stress. Notably, live session engagement was
associated with decreased binge eating. This results highlights how Instagram can serve as an
effective tool for improving weight management, eating behaviors, and mental health symptoms,
showcasing the potential of social media in addressing obesity through scalable and engaging
interventions.