Dr. Meriem El Bouhali is a distinguished scholar in the field of digital marketing and business-to-business (B2B) research. Her academic journey reflects a consistent trajectory of excellence and depth in management sciences. She holds a\u00a0Ph.D. in Management Sciences (Digital Marketing)\u00a0from\u00a0Universit\u00e9 Paris 2 Panth\u00e9on-Assas, earned in December 2020. Her doctoral thesis, titled\u00a0\u201cConvertir les visiteurs du site web en clients : comment la qualit\u00e9 du site web de fournisseur influence la confiance et l\u2019intention de s\u00e9lection dans un contexte de sourcing ?\u201d, was awarded with\u00a0\u201cMention tr\u00e8s honorable avec les f\u00e9licitations \u00e0 l\u2019unanimit\u00e9\u201d, a prestigious distinction reflecting both the academic quality and practical relevance of her research. Her thesis received the\u00a0University Thesis Prize of Paris 2, emphasizing its contribution to the field.<\/p>\n
Her academic foundations are equally solid. Dr. El Bouhali completed a\u00a0Master 2 in Management Sciences (Organizational Management)\u00a0at Universit\u00e9 Paris 2 Panth\u00e9on-Assas in 2013 and a\u00a0Master 1 in Economics and Management\u00a0at Universit\u00e9 Paris 1 Panth\u00e9on-Sorbonne in 2012. She also completed the\u00a0EDEN Doctoral Seminar on Advances in B2B Marketing\u00a0at the Turku School of Economics in Finland in 2019, further reinforcing her international research exposure.<\/p>\n","protected":false},"featured_media":5110,"template":"","meta":{"_acf_changed":false},"class_list":["post-5109","committee","type-committee","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n